Macmillan Learning appoints Greg David as Chief Revenue & Customer Officer to lead revenue & customer strategy
Macmillan Learning has appointed Greg David as Chief Revenue & Customer Officer (CRCO), a new role overseeing revenue strategy and customer engagement for BFW High School and Higher Education divisions.
His responsibilities include supporting educators and identifying new revenue opportunities.
David has contributed to Macmillan Learning’s customer engagement approach for the past decade. His teams have helped navigate industry changes such as the shift from print to digital learning, adoption of new teaching methods, affordability-focused solutions like inclusive access, and the integration of AI in education.
Susan Winslow, CEO of Macmillan Learning, said:
“Greg’s leadership is rooted in a commitment to listening, learning, and partnering with our customers to help them navigate an evolving education landscape. Over the past decade, he has helped us to transform the way we support educators and students, and this promotion recognizes his ability to ensure that our tools and services truly align with their needs.”
As CRCO, David will work on expanding digital learning solutions and ensuring they meet educators' needs. He will lead the introduction of personalized learning tools and oversee customer experience improvements. He will also assess opportunities in a changing education market.
David said:
“Great learning experiences start with great teaching, and our longstanding commitment is to support educators every step of the way with the tools that help them to do just that. Macmillan Learning has always been dedicated to working alongside instructors to help them navigate change and create meaningful student outcomes. I’m honored to continue building upon that work in this new role.”
